NAUM FLOWER FOR CHANEL
A dinner in honour of Linder Sterling at the Hayward Gallery Hosted by Laura Bailey and Yana Peel
Back in February we were invited to work in collaboration with Chanel for an intimate celebration dinner for the acclaimed British artist Linder Sterling at Harry’s Bar, Mayfair.
Well-known for her radical and humorous photomontages, Linder creates multi-disciplinary work that challenges the notions of 'what it means to be a woman'. Her early collage work challenged notions of femininity, female sexuality, female domesticity through the visual style of advertising combined with her dynamic texts. Her work combines carefully selected imagery from fashion and pornographic magazines, with bold elements from the natural world to evoke strange feelings in the viewer.
We took inspiration from the Linder's practice and her photomontage technique for our event table flower designs as well as the species. We were drawn to the saturated hues found in the 60’s and 70’s magazines the artist uses throughout her work.
When looking for floral inspiration, we found that a lot of the flowers shown in the artist's work are grown in tropical climates or seasonally a summer flower, such as roses or lilies.
The perfect flower ended up being anemones in a bright vivid pink and tulips in a more acid pink tone. As seasonality is at the core of the Naum Flower ethos and the event was in early February we spent a lot of time hunting down the perfect in-season pink flower to match her eye-catching colour palette.
When looking for floral inspiration, we found that a lot of the flowers shown in the artist's work are grown in tropical climates or seasonally a summer flower, such as roses or lilies.
The perfect flower ended up being anemones in a bright vivid pink and tulips in a more acid pink tone. As seasonality is at the core of the Naum Flower ethos and the event was in early February we spent a lot of time hunting down the perfect in-season pink flower to match her eye-catching colour palette.
To give a deeper nod to the artist’s oeuvres and to add a little pun to the scene – what we like to think of as the weasel under the cocktail cabinet, we created fascimile 2-D flowers to add total flatness to each arrangement. We ordered flowers, photographed them, laid them out, printed them, cut them out and mounted them onto sculpt-able wire stems, layering real and fake.
Mechanics and technique were a key part to bringing these arrangements together. They needed to be delicate and modern, while also taking up a small amount of table space between the glasses, candles and dinnerware.
For the terrace at Harry’s bar, where the guests would be chatting and having drinks, we chose vases from the Danish designer George Jensen in a sleek polished stainless steel.
https://plastermagazine.com/features/plaster-shoots-a-dinner-for-linder/
https://plastermagazine.com/features/plaster-shoots-a-dinner-for-linder/
